AN ARTISTIC TASTE OF THE MOST INSPIRING DIGITAL MUSEUM CAMPAIGNS

More and more museums around the world launch remarkable and innovative digital campaigns to communicate with their audiences by making them interact, be part of their campaigns and engage them with their philosophy and its activities. All the above are achieved through digital breakthrough.

It is incredible how fast digital is changing the museum world with all these tools and potentials that possesses. Digital is one of the most effective and entertaining medium for museums to attract and engage visitors. There have been launched many digital museum campaigns but some of them are truly innovative and unique. The ingredients for an effective digital campaign are that it should be funny, creative and interactive.

Firstly, one very successful digital campaign called VanGoYourself encourages people to choose from 100+famous paintings online and reenact the scene in an amusing way and then share it on the campaign's microsite. The aim of the campaign was to make people feel free and think outside of the box by interacting with art in a new and funny way and also engage them with the artworks in depth. The specific campaign attracted a broader audience not only art lovers which made it very popular. Furthermore, the Carnegie Museum of Art in Pittsburgh motivated the local community to take spontaneous and unrefined photos of a moment from their daily lives in order to see the reality of their world even if it is good or bad.

The museum displayed the photos on live photo walls around the exhibit and gave the best shots to local musicians for inspiration to their creations. This campaign had a great impact on the local community as many of them shared their real daily moments on social feeds but the most interesting is that all these shared stories and moments have been transferred to songs and in this way they will never be forgotten which makes the idea of this campaign distinctive and memorable for its audience.

Finally, the Wellcome Collection in London launched a digital campaign Museum feels that focused on how visitors feel when they visit an exhibit and what feelings are revealed by this experience. The participants shared their emotions from the exhibit on their Instagram accounts and the museum printed them out and displayed them on clipboards on the wall at the end of the exhibit which was an inventive way to keep both visitors' impressions and the concept of the exhibit alive and also make the visitor part of the exhibit and not just a viewer.